My Lovely Planet Token Sale Terms & Conditions

Privacy Policy

Effective date: April 15, 2026

At My Lovely Planet (Imagine), protecting your personal data is of the utmost priority.

While using the application My Lovely Planet (hereinafter the "Application"), we collect personal data about you.

The aim of this privacy policy is to inform you about the terms and conditions under which we process this data in accordance with the EU regulation 2016/679 of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter the "GDPR"), as well as the French Data Protection Act ("Loi Informatique et Libertés").

Who is the controller?

The controller is Imagine Society, a simplified joint-stock company registered with the trade and company register of Laval under number 893 691 758, headquartered at Maison de la Technopole, 6 rue Léonard de Vinci, CS 20119, 53001 Laval Cedex, France (hereinafter "We" or "Imagine").

What data do we collect?

Any data allowing a person to be identified directly or indirectly, or by cross-checking with other available data, is considered personal data.

We collect the following categories of data:

  • Identification data: name, surname, email address, telephone number, date of birth (where applicable);
  • Game data: level reached, awards, rankings, missions completed, statistics such as playing time and use of different features, as well as data related to potential bugs and malfunctions;
  • Subscription and transaction data: subscription status (e.g. Mama's Club Membership), purchase history of in-app items (Coins, Dewdrops, MLC). We do not collect or store your bank or credit card details, which are processed exclusively by Apple (App Store) or Google (Google Play);
  • Technical and device data: device model, operating system version, language, approximate geographic region, IP address, advertising identifier (IDFA on iOS, GAID on Android), crash logs;
  • Advertising and consent data: your consent choices regarding personalized advertising, interactions with ads displayed within the Application;
  • Wallet-related data (only if you choose to create a non-custodial wallet within the Application): public wallet address and on-chain transaction data related to MLC tokens. We never hold or have access to your private keys, which remain solely under your control.

Some data such as your email address is recovered from Google (via Google Connect) or Apple (via Apple Connect) if you choose this option when subscribing. By choosing this option, you accept that Google or Apple may share this information with us.

On what legal basis, for what purposes and for how long do we keep your personal data?

1. To provide our services on the Application (access to the mobile game through your user account, including the Mama's Club subscription)

  • Legal basis: execution of pre-contractual measures adopted at your request and/or execution of the contract.
  • Retention: for the duration of your account, plus 3 years from the termination of your account for marketing purposes. If your account remains inactive for more than 3 years, your personal data will be deleted.

2. To process your in-app purchases and subscriptions

  • Legal basis: execution of the contract.
  • Retention: data related to your transactions (excluding bank details, which we do not hold) is stored for 5 years to comply with applicable accounting and tax obligations.

3. To establish a customer file and develop our activity

  • Legal basis: our legitimate interest in developing and promoting our activity.
  • Retention: for the duration of the contractual relationship, plus 3 years from the end of the contract.

4. To display advertisements within the Application

  • Legal basis: your consent for personalized advertising; our legitimate interest for non-personalized (contextual) advertising.
  • Retention: 6 months for consent choices; ad interaction data is processed by our advertising partners according to their own policies.

5. To answer your enquiries

  • Legal basis: our legitimate interest in answering your requests.
  • Retention: for the time necessary to process your request, then deleted.

6. To comply with legal obligations applicable to our activity

  • Legal basis: compliance with our legal and regulatory obligations.
  • Retention: as required by applicable law (typically 5 to 10 years for accounting and tax data).

7. To manage rights requests

  • Legal basis: compliance with our statutory and regulatory obligations.
  • Retention: if we ask you for proof of identity, we only keep it for the time required to verify the identification. Once verified, the proof is deleted.

Data concerning minors

The Application is accessible to:

  • Persons aged 15 and over with full capacity to consent;
  • Persons aged 13 to 15 only with the prior consent of a legal representative, whose email address must be provided when creating the account;
  • The non-custodial wallet creation and MLC Staking services are strictly reserved for persons aged 18 and over.

We make our best efforts not to knowingly collect personal data from children under 13. If you believe that a child under 13 has provided us with personal data, please contact us at the address below so that we can delete it.

For users aged 13 to 15, the consent of the legal representative is required, and we apply enhanced safeguards regarding personalized advertising (which is disabled by default for these users).

Who are the recipients of your data?

The recipients of personal data are:

  1. Our company staff, on a need-to-know basis;
  2. Our sub-contractors: hosting providers (Google Cloud, Firebase), audience measurement providers, customer support tools, and bug tracking tools;
  3. Apple and Google, as operators of the App Store and Google Play, for the processing of in-app purchases and subscriptions;
  4. Our advertising partners (ad networks and mediation platforms), who may use your data to display advertisements within the Application, including personalized advertising where you have given your consent. The advertising partners we currently work with are:Each of these partners acts as an independent data controller for the data they collect through their SDK integrated within the Application. We invite you to consult their respective privacy policies to understand how they process your data and how to exercise your rights with them;
  5. Public and private organizations, where appropriate or necessary, only in order to meet legal obligations.

Will your data be transferred outside the European Union?

Your data is hosted on the servers of Google Cloud and Firebase, partly located in the United States.

Within the framework of the tools we use (see the section above regarding sub-contractors and advertising partners), your personal data may be transferred outside the European Union. This transfer is secured by means of the following safeguards:

  • The data is transferred to a country judged to offer an adequate level of protection by a decision of the European Commission (e.g. the EU-US Data Privacy Framework for certified US providers);
  • We have entered into a contract with our sub-contractors based on the Standard Contractual Clauses approved by the European Commission;
  • Other appropriate safeguards as defined by the GDPR have been undertaken.

Advertising and consent management

The Application is financed in part by the display of advertisements provided by third-party advertising networks (the "Ad Partners"), listed in the section "Who are the recipients of your data?" above.

Types of advertising

Two types of advertising may be displayed within the Application:

  • Non-personalized advertising (contextual): based solely on the content of the Application or non-personal information (such as approximate language or geographic region). This type of advertising does not rely on your personal browsing history.
  • Personalized advertising (behavioral): based on your interests, inferred from your usage of this Application and other applications. This type of advertising is only displayed if you have given your express consent.

Google Consent Management Platform (CMP)

To manage your consent regarding personalized advertising and the use of tracking technologies by our Ad Partners, we use the Google User Messaging Platform (UMP), certified under the IAB Transparency & Consent Framework (TCF v2.2) and compliant with the GDPR and the ePrivacy Directive.

Upon first launch of the Application (and subsequently on demand), a consent screen is displayed allowing you to:

  • Accept the use of your data for personalized advertising;
  • Refuse and receive only non-personalized (contextual) advertising;
  • Configure your preferences in detail, partner by partner.

Withdrawing or modifying your consent

You may modify or withdraw your consent at any time directly from the Application, in the section Settings → Privacy → Manage consent.

Withdrawing your consent does not affect the lawfulness of processing carried out before the withdrawal.

Apple App Tracking Transparency (ATT)

On iOS devices (iOS 14.5 and above), in addition to the consent collected via the CMP, Apple requires us to obtain your authorization through a system prompt (App Tracking Transparency) before any tracking across applications and websites of third-party companies. You may at any time modify this authorization in Settings → Privacy & Security → Tracking on your device.

Advertising identifiers (IDFA / GAID)

Our Ad Partners may use the advertising identifier of your device:

  • IDFA (Identifier for Advertisers) on iOS;
  • GAID (Google Advertising ID) on Android.

These identifiers are pseudonymous and resettable. You may reset or disable them at any time in your device settings:

  • iOS: Settings → Privacy & Security → Apple Advertising
  • Android: Settings → Google → Ads

Subscriptions and in-app purchases

The Application offers in-app purchases (Coins, Dewdrops) and an auto-renewable subscription called Mama's Club Membership.

All payments are processed exclusively by Apple (App Store) or Google (Google Play). We do not collect, process, or store your bank card details. We only receive from Apple or Google a confirmation of the transaction (anonymized purchase identifier, subscription status, renewal date) necessary to deliver the corresponding benefits within the Application.

For more information on the processing of your payment data, please consult Apple's and Google's respective privacy policies.

Non-custodial wallet and MLC tokens

If you choose to create a non-custodial wallet via the Application:

  • The wallet is self-hosted on your device. We never hold your private keys and have no ability to access, recover, or restore them;
  • We may collect your public wallet address and observe on-chain transactions related to MLC tokens for the sole purpose of displaying your balance and operating the Staking service;
  • On-chain data is, by nature, public and immutable (recorded on the Polygon blockchain). We have no ability to delete or modify this data;
  • You are solely responsible for the security and confidentiality of your private keys.

What rights do you have regarding your personal data?

You have the following rights regarding your personal data:

  • Right to be informed: this privacy policy fulfills our obligation under articles 13 and 14 of the GDPR;
  • Right of access: you have the right to access all your personal data at any time (article 15 of the GDPR);
  • Right of rectification: you have the right to rectify your inaccurate, incomplete or obsolete personal data (article 16 of the GDPR);
  • Right to restriction of processing: you have the right to restrict the processing of your personal data in certain cases (article 18 of the GDPR);
  • Right to erasure: you have the right to request that your personal data be deleted and to prohibit any future collection (article 17 of the GDPR). Please note that on-chain data recorded on a public blockchain (such as MLC transactions) cannot be deleted by their nature;
  • Right to file a complaint with a competent supervisory authority (in France, the CNIL, www.cnil.fr) if you consider that the processing of your personal data constitutes a breach of applicable regulations (article 77 of the GDPR);
  • Right to define directives relating to the conservation, deletion, and communication of your personal data after your death, in accordance with article 40-1 of the French Data Protection Act;
  • Right to withdraw your consent at any time, for purposes based on consent (article 7 of the GDPR). This withdrawal does not affect the lawfulness of processing carried out before the withdrawal;
  • Right to data portability: under specific conditions defined in article 20 of the GDPR, you have the right to receive the personal data you have provided in a standard machine-readable format and to require their transfer to the recipient of your choice;
  • Right to object: you have the right to object to the processing of your personal data (article 21 of the GDPR). Please note that we may continue to process your personal data despite this opposition for legitimate reasons or for the defense of legal claims.

You may exercise these rights by contacting us using the address below. We may ask you to provide additional information or documents to prove your identity.

Contact point for personal data

  • Contact email: support@mylovelyplanet.org
  • Contact address: Imagine (My Lovely Planet), Maison de la Technopole, 6 rue Léonard de Vinci, CS 20119, 53001 Laval Cedex, France

Amendments

We may amend this policy at any time, in particular to comply with any regulatory, legal, editorial or technical developments. These changes will apply as of the effective date of the modified version. You are therefore invited to regularly consult the latest version of this policy. We will keep you informed of any significant changes.

Annex — Cookies and tracking technologies

What is a cookie or tracker?

When you use the Application, certain technologies (cookies, SDKs, advertising identifiers, local storage) may be deployed on your device. These technologies allow us and our partners to recognize your device, store certain preferences, measure audience, and where applicable display personalized advertisements.

Identification of cookies and trackers

Technical and functional trackers

Required for the proper functioning of the Application. They cannot be disabled.

Advertising trackers

Deployed by our Ad Partners to display advertisements and measure their effectiveness. They are subject to your consent via the Google CMP described above.

See the list of Ad Partners in the section "Who are the recipients of your data?".

Analytical trackers

Allow us to measure usage of the Application, identify navigation issues, and improve our performance.

Your preferences

  • Trackers that can be deployed without your consent: technical and functional trackers required for the operation of the Application, and certain audience measurement trackers used in an anonymized manner.
  • Trackers requiring your express consent: advertising trackers, personalization trackers, and certain audience measurement trackers. You will be prompted to accept or refuse them on first launch of the Application via the Google CMP. Your choices are retained for 6 months and can be modified at any time in Settings → Privacy → Manage consent.

Configuring your device

You can also configure your device to limit ad tracking:

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